The basis of all Search Engine Optimization (SEO) is not trying to fool Google but presenting the content in such a way that search engines easily classify it and match it to searcher’s requests. Designers and content providers need to make it clear to search engines what the site is about and what is the subject of each page.

Keywords

The importance of keywords in HTML metadata to search engine routines has diminished greatly. This is due to efforts of some developers putting in keywords unrelated to the page’s content to try and trick search engines. However, making keyword, or short phrase, lists is still important as it helps focus on word choice in the textual content of a page. Choose words and phrases to describe the image that web surfers are most likely to use as search terms.


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